JOURNAL
Primal Instinct: Our 2025 Pride Swimsuit
Our 2025 Pride swimsuit has arrived. Designed in bold zebra camouflage, Primal Instinct is a statement of queer power, unity and presence. Limited edition. Inspired by the fight for equality, this limited-edition design is a statement of strength. Stand with us. Wear your pride.
Pay It Forward: Marathon Mission X Olympia Collection
Shop the Olympia Collection from Smithers Swimwear—premium swimwear with a purpose. 25% of sales support Lord’s Taverners, empowering young disabled kids and those from underprivileged backgrounds through sport. Quality, style, and impact. Shop now!
FOUNDATIONS: THE CORE OF A MODERN MAN
Timeless swimwear for the modern gentleman. Inspired by the virtues that define character—Integrity, Modesty, Empathy, Respect, Gratitude, and Loyalty—this range is a tribute to men of style and substance. Bold yet understated, confident yet humble, these pieces are designed to be a staple in your wardrobe, just as these qualities are a foundation in life. Elevate your swimwear with pieces that speak to who you are.
Q&A WITH THE SPEEDO MOVEMENT
Question time with Cody from the Speedo Movement. We chat about the hatching of Smithers, the challenges, the future, the logic behind each collection, body positivity, and uncover the source of inspiration for the Smithers brand.
