JOURNAL
Introducing Jacaranda: The Ninth Member of Incognito
Introducing Jacaranda, the ninth solid colour in our Incognito collection. A rich purple inspired by Grafton’s iconic Jacaranda trees and Sydney’s springtime bloom. Available from September 1, this release connects the beauty of Australian landscapes with bold design. VIP members get early access — join now.
A Patriotic Summer Essential
A sun-soaked salute to our mates in the States. The U.S of Smithers is a limited-edition swim brief designed for July 4th and beyond. Featuring classic vertical stripes in navy and white, this refined release pairs patriotic spirit with timeless Smithers style.
Primal Instinct: Our 2025 Pride Swimsuit
Our 2025 Pride swimsuit has arrived. Designed in bold zebra camouflage, Primal Instinct is a statement of queer acceptance, power, unity and presence. Limited edition. Inspired by the fight for equality, this limited-edition design is a statement of strength. Stand with us. Wear your pride.
Q&A WITH THE SPEEDO MOVEMENT
Question time with Cody from the Speedo Movement. We chat about the hatching of Smithers, the challenges, the future, the logic behind each collection, body positivity, and uncover the source of inspiration for the Smithers brand.
