JOURNAL
The Timeless Appeal of Jet Black Incognito
Discover why Jet Black Incognito swim briefs are the ultimate classic. Combining timeless style, colour psychology, and versatile sophistication for every occasion from poolside to resort.
FLUID: FEEL INTO IT
Fluid is the 2026 Pride men’s swimwear design by Smithers. Fluid was made to celebrate people who are comfortable enough within themselves to live freely, and secure enough to allow others the same freedom. In other words, it was created to leave space for freedom of expression, individuality, and identity on your own terms.
Macleay: Where the Charm Never Fades
Macleay captures the pulse of Potts Point — Sydney’s crown jewel of the Emerald City. Art Deco inspiration, emerald green highlights, and clean, confident lines make this Smithers swim brief a wearable reflection of city rhythm, elegance, and understated storytelling.
Q&A WITH THE SPEEDO MOVEMENT
Question time with Cody from the Speedo Movement. We chat about the hatching of Smithers, the challenges, the future, the logic behind each collection, body positivity, and uncover the source of inspiration for the Smithers brand.
