IRONED BOXERS X SMITHERS SWIMWEAR
"Men’s Swimwear Capturing The Olympic Spirit"
The postponement of the 2020 Tokyo Olympic Games hasn’t stopped Jake Smith from releasing a winning range of swimwear briefs inspired by sportsmanship. The founder of Australian bathers brand Smithers is a self-confessed sports nut and has created a range that’s perfect for pacing in the pool or podium posing.
JOURNAL
Inspired By Greatness
Olympia is the latest range of swimwear for Smithers with the six-piece collection launching in time for the commencement of the Olympic Games in Tokyo. Olympia will take centre stage alongside the Olympic and Paralympic Games and will show elements of reflection but also re-emergence as the world recovers and begins to flourish again beyond the pandemic. The palette is driven by the Olympic flag colours of blue, yellow, black, green, red and white while the designs stay true to the signature stripes of Smithers.
Probed on Pride
Recently, Smithers Swimwear was asked a series of questions around our intentions and reasons for promoting a swimsuit during Pride month. In hindsight, it was a sting operation by the publication looking to scorch brands deemed to be "rainbow washing" during Pride month.
Unity
Celebrate Pride 2021 with the Smithers swimwear limited edition Unity print. A strikingly vibrant design featuring the colours of the Progress Pride flag which emphasises the BIPOC and transgender communities. Smithers has included elements from the various groups that form the broader LGBTQ+ community into the design of Unity. Waves of colour are splashed across the front and back panels of our classic briefs. The curved shaping of the Progress rainbow demonstrates movement and direction. Each garment has a front double-lining with sizes ranging from XS - XXL. Unity is available exclusively through our online store.
SMITHERS X SPEEDO MOVEMENT
Q&A WITH THE SPEEDO MOVEMENT
Question time with Cody from the Speedo Movement. We chat about the hatching of Smithers, the challenges, the future, the logic behind each collection, body positivity, and uncover the source of inspiration for the Smithers brand.
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