Double-up and save with Fluid and Fuchsia.
Not everyone will get it. That's fine.
In 2026, conversations around identity are loud, polarised, and exhausting. Fluid is for those who've already done the work. The ones who live freely, and let others do the same.
JOURNAL
Fierce Fuchsia: The Brief That Doesn't Ask Permission
The Timeless Appeal of Jet Black Incognito
Discover why Jet Black Incognito swim briefs are the ultimate classic. Combining timeless style, colour psychology, and versatile sophistication for every occasion from poolside to resort.
FLUID: FEEL INTO IT
Fluid is the 2026 Pride men’s swimwear design by Smithers. Fluid was made to celebrate people who are comfortable enough within themselves to live freely, and secure enough to allow others the same freedom. In other words, it was created to leave space for freedom of expression, individuality, and identity on your own terms.
Q&A WITH THE SPEEDO MOVEMENT
Question time with Cody from the Speedo Movement. We chat about the hatching of Smithers, the challenges, the future, the logic behind each collection, body positivity, and uncover the source of inspiration for the Smithers brand.
