Introducing the 'Sway' Collection: A Bold New Era in Men's Swimwear

We’re beyond excited to announce the launch of our latest swimwear collection, Sway. This bold, retro-inspired line of men's swim briefs, aka speedos, brings the energy of the 60s and 70s back to life. Designed with flair, sophistication, and a whole lot of fun, the Sway Collection is all about standing out while staying comfortable.

If you're looking for men’s swimwear that not only fits well but also radiates confidence and individuality, the Sway Collection is made for you.

Why the Sway Collection is a Game Changer in Men's Swimwear

Men's swim briefs have evolved over the decades, and we’re here to raise the level. The Sway Collection blends bold, artistic prints with premium fabrics to give you swimwear that turns heads while offering unparalleled comfort. Whether you're lounging by the pool, taking a dip, or hitting the beach, these men’s swimsuits are designed to keep you stylish from sunrise to sunset.

Meet the Sway Collection Designs

1. Ocean Jewel:
Inspired by the timeless elegance of ocean gemstones, Ocean Jewel brings together shimmering blues and vibrant greens. This design pays homage to both nature and the cultural waves of the 60s and 70s. With its flowing lines and geometric prints, it’s perfect for the man who wants to capture the energy of the sea while embracing a retro aesthetic. Channel your inner icon, and let Ocean Jewel bring some groove to your next beach day.

2. Sorbet Sunset:
If you're after a splash of colour that screams summer, Sorbet Sunset is your go-to. This peachy, purple, and yellow swirl design is a nod to the psychedelic prints of the 70s, where freedom and expression ruled. Ideal for the modern man looking to add a bit of personality to his swimwear rotation, this bold print is perfect for pool parties, beach outings, and everything in between.

3. Velvet Cocoa:
Rich, smooth, and downright luxurious, Velvet Cocoa channels the deep hues of brown and maroon for a more sophisticated look. This design is inspired by the earthy tones of the 60s, offering a subtler yet equally striking option for those who prefer their swimwear with a hint of mystery. Whether you’re lounging in a cabana or catching some waves, Velvet Cocoa will have you looking effortlessly cool.

Sway in Style: Why Retro Men’s Swimwear is Here to Stay

The Sway Collection isn’t just about looking good—it’s about feeling good too. Retro men’s swimwear is back in a big way, and we're leading the charge. With bold patterns and daring colours, this collection is a celebration of self-expression. It's swimwear for men who refuse to blend in, who live to stand out, and who understand that style is more than just what you wear—it's how you carry yourself.

Our men’s swimsuits are not only designed for the beach or pool but are also great for those coastal brunches and summer hangouts. Pair them with a crisp linen shirt or a tank top, and you're ready to turn your swimwear into daywear with effortless style.

Dive into Comfort: The Smithers Fit

Our Sway Collection doesn't just look good—it feels good too. Each pair of men’s swim briefs and trunks is crafted with precision, offering a fit that’s snug yet comfortable. Made in Sydney with high-quality, quick-dry fabrics, these swimwear pieces are designed to move with you. Whether you’re swimming laps, hitting the beach volleyball court, or just soaking up the sun, you’ll feel as great as you look.

Shop the Sway Collection Today

Ready to upgrade your swimwear game? The Sway Collection is available now at Smithers. With designs that channel the best of the 60s and 70s and fabrics that feel as good as they look, this is one collection you don’t want to miss.

Head over to www.smithers.store and shop the full range of men's swim briefs, men’s swimsuits, and men’s swim trunks today. Summer has never looked so good!

 Elevate Your Swim Style

This summer, don’t settle for ordinary. Let the Sway Collection take your swimwear to the next level. Bold patterns, retro vibes, and premium craftsmanship make this collection a must-have for any stylish man. Whether you're relaxing by the pool or hitting the beach with friends, do it in Smithers swimwear—because when you look good, you feel good.