JOURNAL

The Smithers swimsuit for Pride 2022 is here. We've coined this year's limited edition piece, Splendour! Splendour is a mood-boosting and aesthetically pleasing design aimed at highlighting sexual diversity and renewing the romance of fun-in-the-sun.

Enjoy the beach without bringing it home with you. Sunbaking and soft sand beaches are synonymous with Australia and being from Bondi, we know all too well the experience of sand ending up everywhere from your togs to your bedsheets! This is where our revolutionary SansSand™ towels come in handy! Your Australian made Smithers towels are sand-free, quick-drying, water-absorbent, and recycled!

Swim briefs are generally performance-lead or recreational and this is usually dependent on the materials and construction of the garment. Our Incognito swim briefs hit the sweet spot between competitive and casual making them perfect for the lap swimmer and/or the ocean goer. 

Olympia is the latest range of swimwear for Smithers with the seven-piece  collection launching in time for the commencement of the Olympic Games in Paris.
The Olympia palette is driven by the colours of the Olympia rings; blue, yellow, black, green, red and white while the designs stay true to the signature stripes of Smithers.

Recently, Smithers Swimwear was asked a series of questions around our intentions and reasons for promoting a swimsuit during Pride month. In hindsight, it was a sting operation by the publication looking to scorch brands deemed to be "rainbow washing" during Pride month. 

Celebrate Pride 2021 with the Smithers swimwear limited edition Unity print. A strikingly vibrant design featuring the colours of the Progress Pride flag which emphasises the BIPOC and transgender communities. Smithers has included elements from the various groups that form the broader LGBTQ+ community into the design of Unity. Waves of colour are splashed across the front and back panels of our classic briefs. The curved shaping of the Progress rainbow demonstrates movement and direction. Each garment has a front double-lining  with sizes ranging from XS - XXL. Unity is available exclusively through our online store.

Smithers has teamed up with fellow Bondi brand, Shmoist for a series of GIVEAWAYS running across social media, giving you the chance to WIN 1 of 5 double prize-packs valued at over $200.

When you do summer with Smithers, you're doing it in style! Consider some of our favourite essentials to team up with your classic briefs whether its sunglasses, a fresh linen shirt, a fuss free beach towel or a new scent.

Update: SOLD OUT!
Embodying the spectrum of colours and their deeper meaning, the iconic LGBTQ+ rainbow flag is the source of inspiration for the “Rebound” print by Smithers.

We're excited to introduce our rainbow "Rebound" print in celebration of Pride 2020! It's bold, bright and colourful taking inspiration from the rainbow flag. Not only is a rainbow symbolic of the LGBTQ+ community, there is a deeper meaning behind each colour on the flag which we have incorporated into the Rebound concept. On sale this month only with a limited number produced.

The Land Down Under is known for its pristine beaches and laid back, surfer lifestyle, so of course when you visit you have to visit at least a handful of the most popular ones. From the most popular of locations, like the iconic Bondi Beach, to the lesser-known locations, like Shelly Beach, where you can a really great day of relaxation in.

The Speedo Movement chat to Smithers Swimwear founder, Jake Smith. They discuss Jake's background and how Smithers came to life. Jake shares insight into his family and the role they have played in building and shaping the brand. The conversation deepens to touch on the importance of body positivity and also focuses on the distinctly classic style that Smithers is known for. You can learn more about the Speedo Movement on Instagram.