Pay It Forward: Marathon Mission X Olympia Collection
Join Jake Smith in Supporting Disabled Youth with Lord’s Taverners
In April, Jake Smith, founder of Smithers Swimwear, is running the London Marathon in support of Lord’s Taverners, a charity that creates life-changing opportunities for young disabled people and those from disadvantaged communities through sport.
By purchasing a pair of swim briefs from the Olympia Collection, you’ll be making a tangible difference—because 25% of every sale will go directly to supporting Lord’s Taverners’ incredible programs.
Prior to founding Smithers, Jake Smith worked for the International Paralympic Committee as part of the media and marketing team. Having witnessed firsthand how sport can transform lives, Jake understands the power of sport and inclusion. However, before there's a podium, there's a playground, and before elite athletes, there are kids who want to belong, who want to play, who want to be included.
Why Lord's Taverners?
Lord’s Taverners works to provide access to sport for young disabled kids and children from deprived backgrounds—those who often miss out on the opportunity to engage in physical activity.
- 1.2 million young people with disabilities rarely or never participate in sport.
- 4.3 million young people in Great Britain alone face risks of inequality, and many of them are denied access to sports and recreational activities.
Sport isn’t just about competition—it’s about inclusion, empowerment, and confidence-building. Through Lord’s Taverners' programs, young people experience the life-changing benefits of sport—whether it's for the first time or the first step on a journey towards greater things.
The Olympia Collection: An Appropriate Fit
The Olympia Collection captures the essence of sportsmanship and athleticism—a perfect fit for Jake’s journey in the London Marathon. With a timeless palette of blue, green, red, yellow, and white, the collection blends refined style and function.
Crafted from high-quality materials, each pair of swim briefs offers an exceptional fit, durability, and comfort, making it the ideal choice whether you’re lounging, swimming, or training.
This collection isn’t just about premium swimwear—it reflects the drive, passion, and focus that Jake and his sister Jessica—a former Paralympian—share in their personal mission to raise awareness for disabled youth in sport.
How Your Purchase Makes a Difference
When you buy from the Olympia Collection, you’re contributing to a cause that’s much bigger than just your swimwear. 25% of every sale will go directly to Lord’s Taverners, helping fund their important work in creating equal access to sport for those who need it most.
What’s at Stake: Real Impact, Real Change
Through Lord’s Taverners, the funds raised will directly support:
- Inclusive sports programs for disabled youth and those from underprivileged communities.
- Opportunities for young people to build confidence, develop skills, and make lifelong friendships through sport.
- Barriers broken—providing access to equipment, coaching, and training for young athletes who otherwise wouldn’t have the chance.
You’re not just buying swimwear—you’re helping shape a brighter, more inclusive future for the next generation.
Join Jake and Jessica on Their Marathon Journey
Jake’s 6th marathon will take place in April 2025, alongside his sister Jessica, who has competed as a Paralympic swimmer. She has since swapped the cap and goggles for joggers. Together, they are using their voices and platforms to help support Lord’s Taverners and raise awareness for the power of sport in the lives of young disabled people.
Make Every Step Count
Shop the Olympia Collection today and be part of something special. With each purchase, you’ll be supporting the vital work of Lord’s Taverners and giving young people the opportunity to experience the joy, confidence, and inclusion that comes with sport.
Together, we can make a difference.
